Are you thinking of launching your own beauty brand? One of the smartest and most profitable ways to enter the cosmetics industry is through private label brow tint and mascara custom products. These beauty essentials are in high demand, and they offer a great opportunity for branding, customization, and building customer loyalty.
In this guide, we’ll walk you through everything you need to know to launch your own line of brow tints and mascaras — from product development to finding the right manufacturer, like Bijiang Cosmetic, to marketing your brand effectively.
Why Start with Private Label Brow Tint?
Brow products have surged in popularity in recent years. Consumers are now looking for ways to define and enhance their brows with long-lasting, natural-looking tints. Offering a private label brow tint allows your brand to cater to this growing demand without investing heavily in R&D or manufacturing facilities.
Private label manufacturing means a third-party company like Bijiang Cosmetic creates the product for you, and you label it with your brand’s name and logo. This lets you focus on building your business while professionals handle production.
Benefits of Private Labelling
- Lower Start-up Costs
Private label solutions minimize the need for upfront investment in formulation, testing, and packaging. You’re using proven products and simply branding them as your own.
- Faster to Market
Launching a new beauty product can take months or even years. With private labeling, you can start selling in a matter of weeks once your packaging and branding are ready.
- Custom Options
Manufacturers like Bijiang Cosmetic offer extensive customization—from mascara custom brush types to brow tint shades and packaging design. This lets your brand stand out while offering high-quality, ready-made formulas.
How to Choose a Private Label Manufacturer
When choosing a partner to produce your mascara custom and brow tint products, there are a few key things to look for:
- Experience & Reputation: Look for a company with a proven track record in cosmetics manufacturing.
- Range of Products: A diverse catalo allows you to expand into related products like mascaras, brow gels, or even eyeliner.
- OEM/ODM Services: Companies that offer both OEM (Original Equipment Manufacturing) and ODM (Original Design Manufacturing) can assist with branding and formula development.
- Certifications & Compliance: Ensure your manufacturer meets safety and quality standards like ISO, GMP, cruelty-free, and vegan certifications if applicable.
Bijiang Cosmetic checks all these boxes, offering not only private label brow tint, but a complete suite of eye products including mascara custom options.
Steps to Launching Your Brow Tint Line
- Define Your Brand
Think about your brand’s identity. Are you a luxury line, an eco-friendly brand, or a budget beauty option? Your branding should guide every decision—from packaging to marketing voice.
- Select Your Product Features
Decide what makes your brow tint unique:
- Long-lasting or semi-permanent?
- Waterproof?
- Vegan or organic?
- Colour options?
This is also the stage where you can explore mascara custom options if you want to launch multiple eye products together.
- Work with Your Manufacturer
Send your branding guidelines to your selected private label partner. Bijiang Cosmetic allows customization of:
- Product formula
- Shades
- Brushes and applicators
- Outer packaging and labels
They’ll send samples for testing, allowing you to make final tweaks before full production.
- Design Your Packaging
Packaging is your product’s first impression. Choose containers that match your brand aesthetic—sleek, minimal, colourful, or bold. Make sure your packaging meets legal labeling requirements in your target market.
- Place Your Order
Once your design and formula are finalized, place your order. Bijiang offers flexible minimum order quantities, making it easier for new brands to get started without overwhelming inventory.
- Marketing & Launch
Create buzz with pre-launch teasers, influencer partnerships, and sneak peeks. Use high-quality images and videos that highlight your mascara custom features or the before-and-after results of your brow tint.
Marketing Tips for Your Brow Tint Brand
Even the best product needs strong marketing. Here are tips to effectively promote your private label brow tint:
- Use Social Proof
Before-and-after photos, testimonials, and influencer shoutouts go a long way in establishing trust.
- Focus on Benefits
Instead of just listing ingredients, talk about results:
- “Defines and darkens brows for up to 7 days”
- “Water-resistant formula ideal for active lifestyles”
- Bundle Products
Consider pairing your brow tint with mascara custom offerings to boost average order value.
- Target Brow Enthusiasts
Market to salons, brow artists, and beauty professionals. These groups often buy in bulk and can become repeat customers.
Expanding Beyond Brow Tint
Once your brow tint product gains traction, it’s natural to expand your line. Adding mascara custom products is a strategic next step.
Mascara is one of the most-used beauty products worldwide. Offering your customers a matching mascara not only boosts sales but strengthens brand identity and trust.
Manufacturers like Bijiang Cosmetic offer a wide variety of mascara formulations:
- Lengthening
- Volatizing
- Waterproof
- Lash growth-enhancing
You can also choose different brush types (curved, silicone, hourglass) to tailor your product to specific audiences.
Final Thoughts
Launching your beauty brand with a private label brow tint is a smart, scalable, and exciting business move. By working with a reliable manufacturer like Bijiang Cosmetic, you gain access to high-quality, customizable products without the high costs and delays of traditional production.
Whether you’re starting with brow tints or going straight into mascara custom offerings, the private label route allows you to build a brand that’s entirely yours—with the support of industry experts behind the scenes.
Ready to launch? Start exploring private label options today and turn your beauty brand vision into reality.
