US Rents Surge in June Following ‘Soft Winter’ Season: Report

    by Sidney Hunt
    Published: June 27, 2024 (3 weeks ago)

    Rents across the United States saw a significant uptick in June, reversing the trend of a ‘soft winter’ season that had previously kept rental prices stable. This new report, released by the National Apartment Association (NAA), highlights the economic and social factors contributing to this sudden rise in rental costs.

    Winter Lull Sets Stage for Summer Spike

    The winter months, traditionally a slow period for the housing market, were notably softer this past season. Factors such as lingering economic uncertainties, increased remote work flexibility, and extended eviction moratoriums had kept rental demand relatively low. However, as these factors began to wane, pent-up demand led to a surge in rental activity starting in the spring and peaking in June.

    Urban Areas See Largest Increases

    Major urban centers have experienced the most pronounced rent increases. Cities like New York, San Francisco, and Los Angeles reported month-over-month increases exceeding 5%. In New York City, for instance, the median rent for a one-bedroom apartment rose from $3,200 in May to $3,400 in June. San Francisco saw a similar trend, with median rents increasing from $3,100 to $3,250 over the same period.

    Contributing Factors to the Rise

    Several key factors have been identified as driving the increase in rental prices:

    1. Return to Office Policies: As more companies mandate a return to the office, demand for housing in urban areas has surged. Employees who had relocated to more affordable areas during the pandemic are now moving back to be closer to their workplaces.
    2. Economic Recovery: The broader economic recovery, marked by increased consumer confidence and job growth, has also contributed to higher demand for rentals. With more people able to afford higher rents, landlords have capitalized on the opportunity to raise prices.
    3. Supply Chain Disruptions: Ongoing supply chain issues have delayed new construction projects, limiting the availability of new rental units. This scarcity of supply, coupled with rising demand, has naturally led to higher prices.

    Impact on Renters

    The rise in rents has sparked concerns about affordability, particularly for low- and middle-income renters. According to the NAA report, nearly 40% of renters are now spending more than 30% of their income on housing, a situation deemed “cost-burdened” by housing advocates.

    “While the economy is recovering, many renters are still struggling to make ends meet,” said Lisa Blackwell, an economist with the Urban Institute. “The rapid increase in rents could lead to a new wave of financial instability for those already on the brink.”

    Regional Variations

    While the overall trend is one of rising rents, some regions have experienced more modest increases. Midwestern cities like Cleveland and Detroit saw rental price increases of around 2%, reflecting a slower but steady growth. In contrast, Sunbelt cities such as Phoenix and Austin continue to attract new residents at a rapid pace, leading to rent hikes of over 6%.

    Outlook for the Rest of 2024

    The report suggests that rental prices may continue to rise through the summer, albeit at a slower pace as the initial surge of demand stabilizes. However, much will depend on broader economic trends, including interest rates, inflation, and the continued rollout of return-to-office policies.

    “As we move into the latter half of 2024, we expect the rental market to remain dynamic,” said Robert Pinnegar, CEO of the NAA. “Landlords and renters alike will need to stay flexible and adaptive to navigate the ongoing changes.”


    The surge in rental prices this June marks a significant shift from the ‘soft winter’ season, driven by a confluence of economic recovery, return-to-office mandates, and supply chain disruptions. As the rental market continues to evolve, both landlords and tenants will face new challenges and opportunities in the months ahead.

    For renters feeling the pinch, exploring less competitive markets or negotiating lease terms might provide some relief. Meanwhile, policymakers and housing advocates are calling for measures to ensure housing affordability remains within reach for all Americans.


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