The Shop TODAY 2024 Beauty Awards Unveiled: Discover the Best in Beauty Essentials

    by Sidney Hunt
    Published: June 22, 2024 (1 month ago)

    Beauty enthusiasts rejoice as The Shop TODAY unveils its highly anticipated 2024 Beauty Awards, celebrating standout products across skincare, haircare, makeup, and beyond. Curated by industry experts and beauty editors, this year’s winners showcase innovation, efficacy, and excellence in beauty essentials that cater to diverse preferences and needs.

    “The Shop TODAY Beauty Awards highlight brands and products that have impressed our team with their quality and performance,” said Emma Thompson, Beauty Editor at The Shop TODAY. “From skincare innovations to game-changing makeup, these winners have exceeded expectations and set new standards in the beauty industry.”

    Spanning various categories, the 2024 Beauty Awards winners include:


    • Best Cleanser: Cetaphil Gentle Skin Cleanser
    • Best Moisturizer: La Mer Crème de la Mer Moisturizing Cream
    • Best Serum: Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex
    • Best Sunscreen: Neutrogena Hydro Boost Water Gel Lotion SPF 50


    • Best Shampoo: Olaplex No. 4 Bond Maintenance Shampoo
    • Best Conditioner: Briogeo Don’t Despair, Repair! Deep Conditioning Mask
    • Best Styling Tool: Dyson Airwrap Styler Complete
    • Best Hair Treatment: Moroccanoil Treatment Original


    • Best Foundation: Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation
    • Best Mascara: L’Oréal Paris Voluminous Lash Paradise Mascara
    • Best Lipstick: MAC Cosmetics Matte Lipstick

    Tools and Gadgets:

    • Best Facial Cleansing Device: Foreo Luna Mini 3
    • Best Hair Dryer: Revlon One-Step Hair Dryer and Volumizer
    • Best Beauty Blender: Beautyblender Original Makeup Sponge

    Body and Wellness:

    • Best Body Moisturizer: Aveeno Daily Moisturizing Lotion
    • Best Bath Product: L’Occitane Almond Shower Oil
    • Best Wellness Product: Vitruvi Stone Diffuser

    “These awards reflect the commitment of brands to deliver innovative products that enhance beauty routines and empower consumers,” Thompson added. “Whether you’re seeking skincare staples, haircare heroes, or makeup must-haves, our winners represent the best of the best.”

    The Shop TODAY’s Beauty Awards provide a trusted guide for consumers looking to explore new products and incorporate effective solutions into their beauty regimens. Each winner was rigorously tested and selected based on criteria such as performance, ingredients, and value.

    To explore the complete list of 2024 Beauty Awards winners and shop these standout products, visit The Shop TODAY’s dedicated Beauty Awards section online or through The Shop TODAY app.

    Contact: For media inquiries or further information on The Shop TODAY Beauty Awards, please contact [email address] or visit The Shop TODAY’s Beauty Awards page for exclusive content and updates.

    About The Shop TODAY: The Shop TODAY is a leading online destination for curated products and recommendations across fashion, beauty, home, and more. Known for its expertly curated selections and trusted insights, The Shop TODAY provides consumers with a seamless shopping experience and access to top-rated products from reputable brands.

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